PREDICTIVE ANALYTICS FOR MARKETING

PREDICTIVE ANALYTICS FOR MARKETING: Using AI to Forecast and Optimize Marketing Performance

Modern marketing runs on prediction, not guesswork. Predictive Analytics for Marketing shows marketers and business leaders how to collect and prepare data, choose AI models, forecast customer behavior and market trends, reduce churn, and improve campaign performance. From segmentation and personalization to budget allocation and multi-touch attribution, this book gives you a practical framework for making sharper marketing decisions.

$14.99 · instant-download ebook.

Read a sample or buy PREDICTIVE ANALYTICS FOR MARKETING. Published by Autonomous Business Press — or build your own publishing store with Teneo.