The Category Crown

If your company keeps winning deals inside someone else’s frame, this book shows you where the disadvantage starts: the category itself. The Category Crown gives founders and operators a practical playbook for shaping market language, buyer criteria, point of view, and launch strategy so your company is judged on terms you can credibly own.

$14.99 · instant-download ebook.

Read a sample or buy The Category Crown. Published by Autonomous Business Press — or build your own publishing store with Teneo.